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Peoples Awards
This unique event is organized by the Sri Lanka Institute of Marketing – the national body of marketers of Sri Lanka, in association with The Nielsen Company, the largest marketing research company in the world.  These accolades are distinguished by the fact they can only be conferred on the lucky recipients who are nominated by the people themselves. They are therefore a true reflection of the pulse of the people.

The award selections for this year has already commenced in January 2008 with people from all walks of life advocating their favorite personality, brand, company, advertisement, film, teledrama, song etc.  Men and women throughout the island, excluding the North and the East, take part enthusiastically.  With the immense publicity generated prior to the awards ceremony in all media, there will be considerable excitement building up for the announcement of the final results.  A very high television audience rating is expected for the event as it is a people’s selection.

This is also a good opportunity for prestigious companies to be associated with an event of such magnitude, with high public involvement and interest. We therefore invite interested parties to sponsor this extremely popular event that champions the choice of the ordinary person with glamour and style.  Sponsorship details are attached for the consideration of interested sponsors.

To ensure that the results represent the diverse population of Sri Lanka, the interviews are carried out in all the provinces excluding North and East.  We would like to inform you that the SLIM Nielsen Peoples Awards is based on a sample survey conducted by The Nielsen Company encompassing a sample of 5,050, equally split between males and females, and between the ages of 16-65 years living in both urban and rural areas. The survey which has already commenced, will go on for a period of 5 consecutive months (January to May 2008), with a random sample of 1,010 per month conducted through face to face interviews at an all island level (excluding north and East).

The Nielsen Company assures quality and clarity of answers given by the respondents. To ensure accurate feedback, its stringent quality control measures adhere to the WatchBuilder standards, a process, globally unique to the Nielsen Company.

  PEOPLES Brand of the Year   PEOPLES Song of the Year
   PEOPLES FMCG Brand of the Year   PEOPLES Film of the Year
  PEOPLES FMCG-Personal Care Brand of the Year   PEOPLES Male Singer of the Year
  PEOPLES FMCG-Household Care Brand of the Year   PEOPLES Female Singer of the Year
  PEOPLES FMCG-Beverage Brand of the Year   PEOPLES Actor of the Year
  PEOPLES Durable Brand of the Year   PEOPLES Actress of the Year
  PEOPLES Telecom Service Brand of the Year - (Fixed Line, Mobile)   PEOPLES Artist of the Year
  PEOPLES Banking & Financial Service Brand of the Year   PEOPLES Sportsperson of the Year
  PEOPLES Insurance Brand of the Year   PEOPLES Social Worker of the Year
  PEOPLES Advertisement of the Year   PEOPLES Vehicle Brand of the Year
  PEOPLES TV Channel of the Year   PEOPLES Youth Brand of the Year
  PEOPLES Radio Station of the Year   PEOPLES Youth FMCG Brand of the Year
  PEOPLES Newspaper of the Year   PEOPLES Youth TV Channel of the Year
  PEOPLES News Provider of the Year   PEOPLES Youth FMCG-Beverage Brand of the Year
  PEOPLES Teledrama of the Year   PEOPLES Youth Radio Station of the Year

About the Institute
Since 1970, SLIM has been promoting marketing excellence and elevating the status of marketing in Sri Lanka. Subsequently incorporated by an Act of Parliament in 1980, SLIM is a member of the Federation of Chamber of Commerce and Industry of Sri Lanka and of ESOMAR, the Federation of Marketing Research Industries. We are also the current the President of the Asia Marketing Federation, which is affiliated to the World Marketing Association

Since 1970, SLIM has been promoting marketing excellence and elevating the status of marketing in Sri Lanka. Subsequently incorporated by an Act of Parliament in 1980, SLIM is a member of the Federation of Chamber of Commerce and Industry of Sri Lanka and of ESOMAR, the Federation of Marketing Research Industries. We are also the current the President of the Asia Marketing Federation, which is affiliated to the World Marketing Association

Vision
To lead the nation’s efforts towards economic prosperity.

Mission
To establish marketing as the driving force, which enhances business and national value.

Objectives
*To contribute within the area of our professional competence, to the economic growth of the country
*To foster the development, growth and wider acceptance of marketing as a key management function
*To provide a professional forum for its membershipTo advise and assist on the formation, implementation and appraisal of national policies on any matters connected withmarketing, both in Sri Lanka and abroad
*To suggest and promote legislative action in the sphere of marketing to serve the best interests of the country
*To promote, maintain and uphold professional and ethical principles and standards in the practice of marketing in Sri Lanka

 
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